Purpose, Vision, Mission & Business Model
Set the foundation for business growth by defining or clarifying your purpose, vision and mission, business model, and goals. Define what is needed to move from strategy to implementation.
Consumer-First Innovation Workshop
Establish the advantage of starting your innovation work from the consumer. Uncover consumer insights, assess available alternatives, craft value propositions that differentiate your offering and identify the key claim.
Growth Strategy
Get clarity on current business drivers and barriers to growth. Conclude where to play and how to win by focusing on your biggest opportunities. Define what is needed to get there. Reframing & refocusing to reveal new drivers for category growth.
Foster Consumer-Centricity
Assess and collect all consumer data available across your business and organisation. Analyse the data, uncover consumer-based opportunities and barriers to growth. Summarise the learning and make it accessible across your organisation. Define an action plan to move from strategy to execution.
Innovation Strategy & Plan
Start from the market, category and consumer opportunities, to identify product or service innovation that will grow business and build your brand. Translate the strategy into plans that deliver short-term sales objectives and long-term business goals.
Build a relevant and distinctive brand that connect with consumers and grows your business. Define brand purpose, values, points of difference, visual assets, character and tone of voice so that they guide and inspire execution.
Build a Love Brand
From consumer insights to engagement with content that travels across channels and leverages the strength of each touchpoint. Communication that cuts through and creates conversations, builds your brand and is designed to deliver ROI and profitable growth.
360° Communication
Reach your client across digital touchpoints and sales channels. Ensure that your digital strategies and plans derive from your business goals and deliver in this sense.