Let’s unlock your business growth
I partner with founders, business and marketing leaders in moments when you need to re-ignite or accelerate growth. Leveraging two decades of executive expertise spanning strategy to execution, I understand that time and capability are scarce. I focus on what matters most, and build capabilities, so your team can do it independently next time.
Strategic Foundations
Teams need clear direction and inspiration to align their efforts.
Define or clarify your purpose, vision and mission, business model, and goals. Assess what is needed to move from strategy to implementation.
Growth Strategy
You need to accelerate growth and identify the biggest levers to deliver.
Assess business drivers and barriers to growth. Conclude where to play and how to win by focusing on your biggest opportunities. Define what is needed to get there. Reveal new drivers for category growth.
Foster Consumer-Centricity
Consumer understanding varies, and data is scattered across the organisation.
Collect and analyse available consumer data. Summarise the learning in one document and make it accessible and actionable across your organisation.
Consumer-First Innovation
You want to develop products or services that win and build business and brand at the same time.
Translate category and consumer insights into targeted value propositions that address the competitive landscape and deliver short-term sales and long-term business goals.
Brand Audit & Brand-Building
Your brand lacks purpose, differentiation or consistency across channels
Build a relevant and distinctive brand that connect with consumers and grows your business. Define brand purpose, values, points of difference, visual assets, character and tone of voice so that they guide and inspire execution.
360° Communication
Communication is not delivering ROI, not building the brand; Messages vary across channels, paid and earned media is not synergetic.
From consumer insights to engagement with content that travels across channels and leverages each touchpoint. Communication that cuts through and creates conversations, builds your brand and delivers ROI for profitable growth.
Let’s connect!
Please share how we can best help. We will adapt our approach to meet your needs.
Email to: hello@heikelinnemann.com